There are many differences between small business websites and blogs, we will look at some of the most important factors today!
A brief history of small business websites and blogs
Small business websites started out as five to ten static pages on the internet that were basically a re-hashing of a company’s existing offline marketing materials. In the early to mid-nineties that was okay because the sheer novelty of having a website was enough to make readers take a look.
Fast forward to the second decade of the twenty-first century and having a static website with 5 pages will not work. There are very few people who are willing to sit and read your sales copy and even fewer that are looking specifically for your business.
What is happening now for online business marketers
Today’s internet user is looking for information. They are seeking to find out about topics that are of interest to them and have the power of search engines like google and now bing to help them find EXACTLY what they need. The are not interested in specific companies until they have done their research and are ready to buy.
Enter the small business blog! With a blog you can publish posts (or articles) about topics that your customers are interested in. You can become an authority in your field or even in a niche and reap the rewards of being found easily on the search engines.
Small Businesses with a local presence benefit even more
Now consider if you are interested in marketing to a geographic area. It is MUCH easier to become an authority for New Haven Connecticut than it is to be one for all of the United States. There are VERY simple techniques that small business owners can use to become a neighborhood, county or even state authority in almost any product or service.
If you would like to find out more about small business blogs today, contact us and we will get back to you right away!
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